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Google Intelligent Word Matching
In the olden days of SEO I used to remember that we had to cater for multiple forms of the same words. For example, screencast, screencasts and screencasting were seen as different words altogether. No more apparently; at least not in the eyes of Google.
I don't really know for how long this has been going on but Google is now seeing all three of the above as the same word. For example, search for screencast linux. Immediately screencasting and screencasts are also highlighted. Therefore Google is recognising them as search terms. I bet this will make the life of a search engine optimiser a lot easier. This is probably old news by now in the right circles but well done to Google for this feature!
(Also note who's second first on the result set - Tectonic! Great stuff!)
PS: If you want to bypass this just put your search terms between quotes. For example, compare screencast with "screencast".
Copyright © 2004-2009 Charl van Niekerk. All articles are released under the Creative Commons Attribution 2.5 South Africa licence, unless where otherwise stated.
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