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Google Social Graph API

I just read a fairly old post titled URLs are People, Too on the Google Code Blog. The following paragraph sounded very similar to our initial discussions regarding SDSN:

So you've just built a totally sweet new social app and you can't wait for people to start using it, but there's a problem: when people join they don't have any friends on your site. They're lonely, and the experience isn't good because they can't use the app with people they know. You could ask them to search for and add all their friends, but you know that every other app is asking them to do the same thing and they're getting sick of it. Or they tried address book import, but that didn't totally work, because they don't even have all their friends' email addresses (especially if they only know them from another social networking site!). What's a developer to do?

I experimented with the Google Social Graph API for a couple of weeks now but I'm not entirely sure I want to make use of it. With my experience, the data gets cached on Google like all of its search results. In other words, if you make changes on the web, it won't necessarily be immediately reflected on the API. If you do your own parsing, obviously this places you in control, but if you want to rely on Google that might be a frustrating thing for people who just set up their XFN blogrolls (for example) and then want to have your site make use of it.

This is at least as far as outgoing links are concerned. As far as incoming links are concerned, it's an entirely different story. To find all of those you would have to go and crawl the entire web, much like Google! Certainly not something I have the resources for at this point in time. So although the results might not always be 100% complete and updated, at least you can get a rough idea of who is linking to you.

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